Prohibition
does not work.
Banning smoke-free products does not eliminate their demand – it simply pushes them into the shadows; but it also stops people quitting smoking by cancelling a validated lifeline. It’s time for a better approach.
THE EFFECTS OF PROHIBITION
Bans do not eliminate demand – they push products into black markets, where quality, safety, and access are impossible to control.
1.4mn people
Use nicotine pouches in Germany despite the de facto ban implemented in 2021
~$1bn
Is the size of the black market of vapes in Brazil
Source: ECigIntelligence
83%
Of vapers found flavours important to move and stay away from cigarettes.
Source: Tholos Foundation
WHAT HAPPENS WHEN COUNTRIES BAN SMOKE-FREE PRODUCTS?
Banning smoke-free products slows-down the reduction of smoking rates and will reverse public health milestones.
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