Resources

Evidence-based reports, research, and tools to support smarter public policy.

Filter by category
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Stay up to date

Join our mailing list for expert insights and global updates.

By clicking sign up you're confirming that you agree with our Terms and Conditions.
Thanks for subscribing. Smarter policy starts here.
Oops! Something went wrong while submitting the form.

Regulation, Not Prohibition

Countries that embrace harm reduction strategies—rather than prohibition—see lower smoking rates, safer markets, and a decline in illicit trade.

5%

smoking rate—the lowest in Europe thanks to regulated alternatives.

12.9%

Smoking rate—the lowest in Western Europe due to pro-vaping policies.

32%

Drop in cigarette sales after allowing heated tobacco.

New
Zealand

Smoking rates halved in a decade through a harm reduction approach.