Prohibition does not work.
Banning smoke-free products does not eliminate their demand – it simply pushes them into the shadows; but it also stops people quitting smoking by cancelling a validated lifeline. It’s time for a better approach.
Frequently Asked Questions
Prohibition Does Not Work is an international initiative examining how bans and excessive restrictions on safer nicotine products create illicit markets, weaken consumer protection, empower criminal networks and undermine public health. We support proportionate, evidence-based regulation that reflects the actual risks of different products.
WHAT HAPPENS WHEN COUNTRIES BAN SMOKE-FREE PRODUCTS?
Banning smoke-free products slows-down the reduction of smoking rates and will reverse public health milestones.
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